Metricool prices by brand, not by channel. A brand is one set of social profiles, and each paid plan allows a number of them: Starter is $25 a month for up to 5 brands and $45 for up to 10, and Advanced is $67 for up to 15, $107 for up to 25 and $210 for up to 50 on monthly billing. Yearly billing is cheaper, and the page shows euros or dollars by region. There is a Free plan with one brand. This page lists every tier the pricing page shows, what separates Starter from Advanced, and what the tiers mean in practice.
Metricool plans at a glance
Dollar prices per month, excluding VAT, as the pricing page shows them. The euro figures are in the second table.
| Plan | Brands | Monthly billing | Yearly billing (per month) |
|---|---|---|---|
| Free | 1 | $0 | $0 |
| Starter | up to 5 | $25 | $20 |
| Starter | up to 10 | $45 | $36 |
| Advanced | up to 15 | $67 | $53 |
| Advanced | up to 25 | $107 | $85 |
| Advanced | up to 50 | $210 | $159 |
| Custom | more | "Let's talk" | "Let's talk" |
| Plan | Brands | Euro, monthly billing | Euro, yearly billing (per month) |
|---|---|---|---|
| Starter | up to 5 | €20 | €16 |
| Starter | up to 10 | €37 | €29 |
| Advanced | up to 15 | €54 | €43 |
| Advanced | up to 25 | €87 | €69 |
| Advanced | up to 50 | €172 | €130 |
What each plan includes
- Free. One brand, 20 posts a month, five competitor profiles, 30 days of analytics and five AI credits a month.
- Starter. Unlimited posts and analytics, subject to Metricool's fair use policy, 100 competitor profiles and 20 AI credits per brand. No post approval.
- Advanced. The same unlimited posts and analytics, 35 AI credits per brand, and the post approval system.
No seat limit is printed on the page, and no free trial is mentioned: the Free plan is the way in.
What a brand means for the bill
A brand is a whole set of profiles. A freelancer with a personal Instagram, a Facebook Page, a TikTok and a YouTube channel can keep them in one brand. An agency with ten clients has ten brands, which is the Starter "up to 10" tier at $45. A person with two Instagram accounts needs two brands, because a brand holds one profile of each network.
That makes Metricool cheap for people with several networks under one name and more expensive for people with many accounts of the same network. It also means "how many channels" does not give the price by itself: the page does not say how many networks one brand can hold, so the figures above are for brands.
Where Metricool and Preflight differ on cost
Metricool is an analytics product that also schedules; its Starter is $25 for five brands and its analytics reach into web, ads and competitors. Preflight prices by channel: $13 a month for eight channels, $24 for twenty with three users, free for three. Preflight's Starter has 150 posts a month for the workspace, against unlimited on Metricool Starter, and approvals by link are on every Preflight plan, where Metricool puts approvals on Advanced. The side by side is Preflight against Metricool, and the wider field is on Metricool alternatives. The plans are on the pricing page.
Prices read from metricool.com/pricing on 31 October 2026, excluding VAT. The yearly and monthly columns follow the order of the page's billing toggle. Preflight's from its plan table the same day.
Questions people ask
- How much does Metricool cost?
- Starter is $25 a month for up to 5 brands and $45 for up to 10; Advanced is $67 for up to 15, $107 for up to 25 and $210 for up to 50. These are monthly-billing prices; yearly billing is lower. There is also a Free plan.
- Is Metricool free?
- There is a Free plan with one brand, 20 posts a month, five competitor profiles and 30 days of analytics.
- What is a brand in Metricool?
- A set of social profiles for one business, client or account. Metricool plans are priced by how many brands they allow, not by how many channels you connect.
- Does Metricool have approvals?
- Post approval is on the Advanced plans, from $67 a month on monthly billing. Starter does not include it.
- Does Metricool have a free trial?
- The pricing page does not mention a trial. The Free plan is the entry point.