Later prices by social set: one set is one profile on each of its eight platforms, so a plan covers a number of sets rather than a number of channels. On yearly billing Starter is $18.75 a month (1 social set, 8 profiles, 1 user), Growth is $37.50 (2 sets, 16 profiles, 2 users) and Scale is $82.50 (6 sets, 48 profiles, 4 users). Monthly billing is $25, $50 and $110. There is no free plan and a 14-day trial on every plan. This page lists the plans, the add-ons, and what twenty channels cost.
Later plans at a glance
| Starter | Growth | Scale | |
|---|---|---|---|
| Per month, yearly billing | $18.75 | $37.50 | $82.50 |
| Per month, monthly billing | $25 | $50 | $110 |
| Social sets | 1 | 2 | 6 |
| Profiles | 8 | 16 | 48 |
| Users | 1 | 2 | 4 |
| Posts | up to 30 per profile | up to 180 per profile | Unlimited |
| AI credits a month | 5 | 50 | 100 |
The page presents yearly billing as "3 months free", or 25 percent off: $18.75 is three quarters of $25. Prices are in dollars with tax extra. There is no free plan and the trial lasts 14 days on all three plans. The monthly-billing figures are the ones read on 27 October; the 31 October read showed the yearly column.
Add-ons
On Growth and Scale you can add to the plan:
- An extra social set: $11.25 a month on yearly billing.
- An extra user: $3.75 a month.
- 100 more AI credits: $3.75 a month.
Starter has no add-ons, so a ninth profile means moving up to Growth.
What twenty channels cost at Later
Eight profiles per set is Later's own figure. Twenty channels is more than two sets (16 profiles), so the cheapest way is Growth plus one extra set: $37.50 plus $11.25, which is $48.75 a month on yearly billing for three sets and 24 profiles, with two users. Scale at $82.50 costs more and is built for six sets. The monthly-billing equivalent is higher, in the same ratio as the plans.
What to know before choosing Later
- A set is one of each platform. Later's networks are Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, so the eight profiles of a set are one on each. Two Instagram accounts are two sets, not one.
- Posts per profile. Starter allows 30 a month per profile, Growth 180, Scale unlimited. A daily poster is inside Growth.
- Approvals. Later lists internal and external approvals from Growth.
Preflight's plans are flat by channel: $13 for eight channels, $24 for twenty with three users, $64 for sixty, free for three, with approvals by link on every plan. The side by side is in Preflight against Later, and the plans are on the pricing page.
Prices read from later.com/pricing on 31 October 2026: dollars per month on yearly billing, tax extra. Monthly-billing prices as read on 27 October 2026. Twenty channels is arithmetic from the page's add-on price. Preflight's from its plan table the same day.
Questions people ask
- How much does Later cost?
- On yearly billing Starter is $18.75 a month, Growth $37.50 and Scale $82.50. On monthly billing they are $25, $50 and $110. There is no free plan.
- What is a social set in Later?
- One profile on each of Later's eight platforms. Starter has one set (8 profiles), Growth two (16) and Scale six (48).
- Does Later have a free plan?
- No. All three plans start with a 14-day free trial.
- What does Later cost for 20 accounts?
- About $48.75 a month on yearly billing: Growth at $37.50 plus one extra social set at $11.25, giving three sets and 24 profiles.
- What are Later's add-ons?
- On Growth and Scale: an extra social set at $11.25 a month, an extra user at $3.75 and 100 more AI credits at $3.75. Starter has none.